Hi, I am Shayan Davoodi
not unsupported fame
ABOUT ME
Shayan Davoodi
شایان داودی
| Date of birth | November 1992 |
| Nationality | Iranian, IR |
| Home address | Sadeghiyeh second square, Tehran, Iran |
| Marital status | Single |
| JOB PREFERENCE | Full time, Consultancy & Remote #opentowork |
My work characteristics
I'm a data-driven CR-oriented performance marketing manager.
I'm highly skilled in search engine traffic acquisition (SEO & SEM), display advertising, retargeting and retention marketing, discount management, customers club, and referral strategies thanks to having years of experience in e-commerce, travel, fin-tech, and other platform-based websites with 6 years of closely working with marketing, IT, and product teams.
Besides the strategic marketing mindset, I have a reasonably deep understanding of web-based concepts such as HTML5, CSS, and front-end and back-end concepts. I'm also familiar with web servers, web architecture, rendering mechanisms, serving and caching mechanisms, etc.
The main work characteristics are as follows:
- I have a strategic mindset.
- Scalability is the ultimate goal.
- I create procedures and develop them on a regular basis.
- I make a high-performing connection between the product and marketing activities.
Data-driven
Problem solver
Trustworthy
Full-stack
Good leader
Flexible
EXPERIENCE HIGHLIGHTS
Shab.ir is a market-leader online marketplace service, active for people to list, discover and book vacation rental places in Iran.
We connect people who wants to rent out with people who wants to stay in more personal accomodation than hotels.
Performance Marketing Manager
Jan. 2022 – Mar. 2023 (About 5 years)
Shab.ir is the market-dominant vacation home rental platform in Iran. As a performance marketing manager, I used to manage the SEO, SEM, and other paid channels lead it in a way for helping the company to achieve its goals.
- Organic search traffic acquisition (SEO)
- Paid search traffic acquisition (SEM)
- Web and mobile awareness and retargeting advertising.
- eCRM and retention marketing.
- Designing and executing campaigns based on seasonal holidays and behavior prediction.
- More than 1000% growth in organic traffic.
- Dramatic cost/conversion optimization on all of the acquisition channels.
SEO And Paid Search (SEM) Manager
Feb. 2019 – Dec. 2021 (About 3 years)
Executive SEO strategist
Oct. 2018 – Jan. 2019 (4 Months)
The dominant Iranian car and motorcycle vertical search engine which in addition to supplying a user-friendly platform for selling and buying cars by the users, provides them with up-to-date information and news on the Iranian and international car markets.
Executive SEO consultant
Jan. 2019 – Mar. 2021 (More than 2 years)
Providing complete SEO analyzing and strategic planning for the website Bama.ir in order to guarantee the performance in search results.
We implemented features so that we got traffic from several new trendy keywords.
- Providing a complete SEO solution for improving organic traffic.
- Helping SEO specialist, product and IT teams in executing SEO tasks.
- Tracking organic traffic in order to find untapped opportunities.
- Helping the content team "Bakhabar" to improve the gained organic traffic and lead more portion of it to the platform.
- Car and motorcycle vertical is led by Bama and other competitors are far behind. So, there were no lights or previous experiences in the market.
- Keeping track of tens of thousands of keywords is so expensive, time-consuming, and actually impossible. We had to find our way through it.
- Bama was already dominant in the market. We had to keep the dominance, while trying to dig the ground that could result in nothing worth the time and resources spent.
- Managing to find small and medium-sized SEO issues on the product and find solutions to fix them in order to keeping the dominance in SEO.
- Creating cutting-edge solutions like "Bama assistante" and developing it with the help of the team for the first time in any websites which resulted in fabulous improvement in SEO and user behaviour.
- Targeting numerous untapped and/or highly-competitive-new-for-Bama keywords (topics) on the platform and the blog "Bakhabar".
- Creating SEO workflows and relationships with other teams which resulted in easier continuing of SEO process by anyone else in the future.
- Everything above was done according to huge data gathering and analyzing with the minimum additional cost.
bamilo has grown to become Iran’s leading online marketplace, offering ecommerce services for fashion, electronics and general merchandise.
Founded in 2014, the company has about 500 employees at our headquarters in Tehran. bamilo also operates a technology hub in India.
EXECUTIVE SEO MANAGER
Jun. 2016 – May 2018 (2 Years)
Bamilo is the first and largest online shop in Iran working as a marketplace in the e-commerce field which is among the top 1000 websites all over the world and top 20 websites in Iran according to Alexa ranking.
Bamilo started its SEO with me for the first time.
- Providing a complete SEO solution for improving organic traffic and conversion rate (CRO).
- Providing SEO strategy and aligning SEO with other teams and departments.
- Executing SEO tasks.
- Tracking organic traffic, traffic leaps, and drops and composing complete documentation for future changes.
- Keeping track of competitors (Digikala, etc.).
- Implementing SEO for the first time in the organization and communicating with other departments and placing the operations in their workflows.
- Working in the most scalable way since Bamilo is based on scalability (online marketplace which is based on UGC - user-generated content).
- Working with white-hat SEO methods to decrease penalty risk to 0% while some of the competitors were using black-hat methods without having to accept any risk.
- More than 700% increase in organic traffic caused by SEO campaigns.
- Creating SEO workflows and relationships with other departments/teams which resulted in easier continuing of SEO process by anyone else in the future.
- Hijacking competitors' traffic in huge campaigns by short-term and safe gray-hat SEO.
- Creating complete documentation which indicates routine SEO tasks to be done easier by anyone else in the future.
Experience with more brands
Football360
Executive SEO consultant
6 months
Football360
Executive SEO consultant
1 year
Shavaz
SEO and SEM Manager
1 year
Timcheh
SEO Strategist & consultant
1 year
Lendo
SEO Strategist & consultant
1 year
Snapp market
SEO consultant
6 months
Bishtarazyek
Content & SEO Strategist
2 years
Namasha
SEO Strategist
2 months
Salary expectation
Full-time work
inside Iran
From 1403/01/01
120,000,000 IRT / mo.
Consultancy & remote work
Inside Iran
From 1403/01/01
35,000,000 IRT / mo.
Full-time remote work
Outside Iran
From 2024/01/01
From 40,000 USD / y.
EDUCATION
Kharazmi university, Tehran
BS.c OF CIVIL ENGINEERING (MCS) @ 2011 – 2016
LANGUAGE
English
READING %80 - WRITING %70 - SPEAKING %60
Persian
NATIVE
SKILLS
Expertise Area
Tools
Presentations
Improve organic rankings with smart actions
Tesmino
July 24 2023 +500 Participants
@ Tesmino
Check the event page
SEO destiny in the greatest e-commerces in Iran
Triboon
December 19 2023 +700 Participants
@ Triboon
Check the event page
Structure and strategy of content
DMBoard
January 12 2022 +900 Participants
@ DMboard
Check the event page
Dealing with mis-information in SEO
Bee Kalam 1 by Cando club
Octobor 15 2020 +95 Participants
@ Cando club
Check the event page
PR fundamentals: From 0 to 100 1000!
Tesmino, PR platform
July 23 2020 +300 Participants
@ Tesmino
Check the event page
Fundamentals are fine! Stop imagining!
SEOlab Professional SEO workshops
December 23 2019 +50 Participants
@ SEOlab
Check the event page
SEO Analysis of Transnet.ir
DMway Digital Marketing Gathering November 9 2019 +200 Participants
@ DMway
Check the event page
SEO in an unhappy mood
Cando 15 professional SEO gathering
July 7 2019 +160 Participants
@ Cando club
Check the event page
SEO: The closest look ever
Cando 11 professional SEO gathering
January 17 2019 +75 Participants
@ Cando club
Check the event page
TESTIMONIALS
Shayan did a great job directing the initial phase of our SEO strategy at Mashverapp. He willingly shared his knowledge and implemented the SEO within the organization itself by helping marketing and content teams to understand SEO fundamentals. I recommend Shayan as an SEO strategist for startups and enterprise organizations since he is a great team worker.
By the time I met Shayan, I knew the basics of SEO. But after our first meeting, he upped the ante. After a couple of weeks, the results were devastating and we truly understood the importance of SEO. Right now the clicks on our blog has improved by 100% and our organic search has reached about 70%.